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By design, the bumblebee shouldn't be able to fly but it defies the laws of nature. That’s the unique character of the bumblebee. We are all unique - we all have character.
hummel’s passion is to design, source and market high quality sport and lifestyle products rooted in the hummel heritage. hummel targets teams and people with character working together with good energy and spirit.
The importance of having character is central to the way all of hummel’s products are made. Each product is meant to express its own story and unique character and the same goes for every team and individual wearing hummel in the US and across the world.
The core essence of the hummel brand is tied to its Company Karma philosophy. It is who we are and what we do. We call it Karma United and the idea is to inspire, unite and change the world through sports.
In 2012, hummel USA was formed by 3 guys who love the brand and believe strongly in what it stands for. In partnership with hummel International, we are excited to introduce and grow hummel here in the US. We are committed to being good stewards of the brand and believe our business can be a big success while also doing good in our communities.
We believe we can change the world through sports and that’s something worth doing!